2024
Deputy PR lead
I hate how you make me follow throughlong after the first hello.
I helped contact partners and follow through on commitments.
A PORTFOLIO BYLƯƠNG KHỞI ANBranding, visual production & project coordinationIN THE COMPANY OFMARKETING
10thingsI hateaboutmarketing
Marketing pushes me to work hard to learn and do more each day. I have a few things to say.
Scroll at your own paceTHENOVBOOK · SELECTED WORK
Dear marketing,
Toyota
Gamification Campaign · Directly supported the Project Manager at Code Crush
I hate how you make me askwhat we mean before we move.
I supported the PM at Code Crush with implementation requirements, game testing, and reporting for this campaign through Digimind and Toyota.
I hate how you make me checkwhat every number really means.
MODOLL
Course project · Branding, Website & Digital Marketing
I hate how you make me trybefore I know how.
MODOLL is a simulated wooden doll brand created for a Digital Marketing course. As Project Leader, I developed the brand and website and coordinated 3 digital marketing channels.
A+ · First in the course
BELY / BELY HOUSE
Commercial project · Collection Imagery, Communications Campaign & Brand Identity
I hate how you make me searchfor a story in every frame.
I served as the Creative Lead for the fashion brands BELY and BELY HOUSE for one year.
I hate how you make one ideawork in so many different ways.
MJADE
Commercial project · Visual production
I hate how you make me finda reason for every choice.
As a visual production collaborator, I developed the concept, took part in production for THỨC, and designed the campaign’s key visual.
KitKat
Course project · TVC Remake
I hate how you make me planfor what the camera never sees.
As deputy team leader, I helped assign tasks, prepare equipment, coordinate and carry out the shoot, and then handle video post-production.
MO’BIA
Course project · Hypothetical Brand & IMC Plan
I hate how you make me askwho I’m really making this for.
I led the IMC project for the team’s fictional non-alcoholic beer brand, personally carrying out most of the research, brand development and creative product development.
Sắc Cam
2024 / 2025 · Public Relations & Visual Production
2025
Production mentor
I hate how you make me step backto help someone else find their way.
I returned to guide the team’s visual and video work. I was responsible for production elements that went further than the previous year’s work.
Ổ điện lên tiếng
Course project · Electrical safety campaign
I hate how you make me testwhether my words can move someone.
I developed the warning posters’ concept, key visual and copy. The team tested two directions before choosing the campaign’s approach.
I hate how you make me finda voice for what we overlook.
Personal Design Artwork
Personal work · Graphic design
I hate how you make me give my thoughts a shape,even when I’m supposed to be taking a break.
In my spare time, I make designs around ideas I’m curious about and practise expressing them visually.
P.S.
But mostly I hate the way
I don’t hate you,
Not even close,
Not even a little bit,
Not even at all.
Inspired by the poem in 10 Things I Hate About You.
With love (and a few complaints),An.