Commercial work · Image Production Collaborator
A story behind the poemMJADE
Image production and key visual design for MJADE
MJADE is a jadeite jewelry brand. As an Image Production Collaborator, I worked on photo concepts and production for the THỨC collection, alongside key visual design for sales campaigns.
Role and responsibilities at MJADE
I developed visual standards and worked on shoot planning and production featuring the brand’s representative. My THỨC work covered photo concepts and production for the lookbook and product imagery.
| Work | My role |
|---|---|
| Visual standards | Develop and maintain visual standards based on the brand identity. |
| THỨC lookbook | Photo concept development, planning and participation in production. |
| THỨC product imagery | Photo concept development and participation in product shoots. |
| Sales campaign key visuals | Design key visuals for the brand’s sales campaigns. |
MJADE’s concept for the THỨC collection
THỨC - Bản lai diện mục begins with the image of a jade gem within each person. In MJADE’s story, that gem is always there, even if life’s roles and experiences can obscure its light.
Light Shadow and Dark Shadow tell a story of self-reflection and recognizing one’s inherent worth. The collection connects to the message “Meet your inner jade”.
Lookbook photography for the THỨC collection
Product photography for the THỨC collection
Key visuals for MJADE’s sales campaigns
In addition to the THỨC photo series, I designed key visuals for MJADE’s sales campaigns. Selected work includes “Ngọc lành tháng tốt”, “Chiêu ngọc đoàn viên” and “Vu Lan túc phúc”.
Lessons from producing images for different uses
I learned to consider each image in relation to the brand and its intended use. At MJADE, that meant telling THỨC’s story through portraits, showing jade details in product photos and including offer information in key visuals.
The letter goes on.
Back to the poem.